Ready to unleash the power of content in your business?
Don Sena has more than 25 years of content experience, achieving massive audience growth, driving high engagement and building high-quality content. Don will use his experience at industry leaders like Microsoft, The Washington Post and GOBankingRates to help your company and digital publication reach new heights.
What I Do
Audience Development
Workflow & Content Optimization
Workflow & Content Optimization
- Grow your user base while also creating a more loyal audience
- Increase revenue, revenue per user, lead generation and e-commerce opportunities
- Design and analyze data reports that bring improved content engagement and help separate the signal from the noise to reach the data that will greatly impact any business
- Create SWOT analyses & competitor reports
- Offer insight into homepage and leaf page optimization and products
Workflow & Content Optimization
Workflow & Content Optimization
Workflow & Content Optimization
- Build growth content plans for any site or section within a site
- Teach your content team how to create different types of articles, photo galleries and listicles from evergreen to seasonal to trending ‘of the day’ content
- Use data insights and expertise to build content blueprints for any event or season to help you win new users and create more repeat visitors to your site
- Create systematic best practices for Social Media, Newsletters, Push and Podcasting
AI & Algorithm Expertise
Workflow & Content Optimization
AI & Algorithm Expertise
- Grow audience and revenue impact on content aggregators, such as: Start.com/MSN, Apple News, Yahoo, Flipboard, NewsBreak, SmartNews, and more
- Efficiently integrate AI-generative content into output to increase volume and efficiency while maintaining quality and user trust.
- Quickly and efficiently onboard at all content aggregators to increase your reach and impact
- Ensure SEO optimization and best practices
Content Planning Expertise
Understanding Algorithm Keywords
For content aggregators (such as MSN, Yahoo, NewsBreak and others), understanding the ever-changing keywords that drive their algorithms each day/week/month/year is key to having your content show up in prominent positions among those that aggregate content. Reverse engineering these algos can be accomplished by data analysis for those keywords on whatever platform you are targeting. Lots of publishers use SEO for helping them optimize for search, but we also need ASO (Aggregator Site Optimization) for platforms like MSN, Yahoo, NewsBreak and SmartNews, among others, to get your content to be chosen by the algorithms and put in prominent positions of those platforms.
- Whether you’re doing it for brand authority, rev share or simply building your user base off links back to your site, it is vital to understand what keywords are driving the aggregation algorithms; even for those platforms that still employ editors, algorithms are driving the bulk of what shows up on those sites.
Midterm Elections
Creating high-quality and differentiated content for the 2026 midterm elections is paramount for many digital publications. Whether you cover news, politics or even pop culture, the 2026 midterm elections present important opportunities to reach your audience with relevant and on-mission content.
- A topic that is widely covered like a midterm election presents opportunities to differentiate your coverage from the competition. What makes your coverage stand out?
- Sena Content Consulting can help you build smart content plans to grow your audience with such a big, trending opportunity as the 2026 midterm elections.
Why should you trust Sena Content Consulting?
A Little About Me
Don Sena has more than 25 years of experience in the content and journalism industry and is known for driving huge audience growth and revenue with actionable insight and best practices. Known as the Algorithm Whisperer™, Don understands how to unleash the power of the various algorithms that drive much of the promotion at some of the biggest content and news aggregators, such as Apple News, MSN/Start, Flipboard and others. This understanding and experience translates into quick and strong audience development strategies and tactics. Also, his SEO insight and Social Media background will allow you to drive the most traffic from Google and social media networks to bolster your content and business.
Testimonials
David Callaway
Former Editor-in-Chief, USA Today, and former CEO of TheStreet Inc.
“Don always goes the extra step to make any idea, project or piece of work that much better. He spreads optimism and passion in every meeting or encounter. He’s a pro.”
Tracy Odell
SVP Content Brands, Launch Potato
“Don brings a wealth of knowledge around content strategy and syndication. His advice helped us grow traffic and revenue more quickly than we would have been able to on our own. He’s extremely easy to work with and was ready to jump in to help in any way he could. I recommend his services to any business that wants to elevate their content strategy and open up new opportunities for growth.”
Douglas A. McIntyre
Editor-in-Chief And Chief Executive, Climate Crisis 24/7, and Founder of 24/7 Wall Street
“I've worked with Don for over a decade. Don's work with us at Climatecrisis247 was critical to our early success. He guided our efforts to add MSN, Newsbreak Flipboard, and Smart News as partners. Don also helped with the site's initial design in terms of searchability by Google. ease of navigation, decisions about how stories and categories would be featured, and how story pages should be constructed. We had an immediate benefit from this. Among the most important parts of Don's contribution is his extremely large network of people within our industry. Many of these are people we would never have been able to contact successfully.”
Austin Smith
Founding Partner, Flywheel Publishing
“Don has been indispensable in helping grow our portfolio of brands. He has the rare talent of advising well on quality and quantity. His breadth of experience is incredibly valuable for any publisher today, including seasoned veterans and those just starting out.”